This concealer by Wet'n'Wild has been specifically developed to offer natural looking, high coverage, whilst being white cast free in photos (under seven different lighting conditions). The formula is super creamy and glides seamlessly onto your skin to cover imperfections and brighten your features. This Wet'n'Wild Photo Focus Concealer is in the lightest shade, Light Ivory, which is well suited to those with fair skin. Add this luxurious concealer to your makeup bag and achieve gorgeous, flawless skin.