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Max Factor
Max Factor was the original make up artist to the stars. Old Hollywood starlets from Marlene Dietrich to Ava Gardner, all owe their signature look to Max Factor. However, Max Factor’s prolific influence spanned far beyond his famous friends. Max Factor revolutionised the cosmetic industry as a whole, coining the term makeup, commercialising foundation, and inventing the first mascara wand. Max Factor brought makeup to the everyday woman. For the first time, women could emulate the beauty of their favourite silver screen sirens. After all, as Mr. Max Factor said himself, 'you are not born glamorous, glamour is created.'

Max Factor is still as beloved today as it was nearly 100 years ago. The brand consistently produces high quality makeup at reasonable prices and is 'the make-up of make-up artists.' In fact, Max Factor mascara is the most popular brand of mascara in the UK. Beauty lovers know that with Max Factor 2000 Calorie Dramatic Volume Mascara or False Lash Effect Mascara, you can create the darkest, longest, most voluminous lashes. Some Max Factor Mascara applicators are even an homage to the glamour of yesteryear, like Max Factor Masterpiece Max and Max Factor Excess Volume Extreme Impact.

Since Max Factor has its roots in foundation, it’s no surprise that the brand also produces some great coverage products. Max Factor Pan Stik, Max Factor Creme Puff, Max Factor Miracle Touch, and Max Factor Facefinity are all must haves with makeup addicts. In addition to foundation, Max Factor also has a wide range of lipsticks. Best Sellers amongst Max Factor lipstick include Max Factor Colour Elixir Giant Pen Stick, Max Factor Colour Effect Flipstick, and, of course, the Lipfinity line.

Makeup artist, Max Factor made modern makeup possible. He believed that every woman should have the means to look like a movie star. Today, the Max Factor brand makes it possible for any ordinary woman to be transformed into a glamorous leading lady.
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