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W7 is a relatively new beauty brand that has become extremely popular with many women the world over. W7 was established in 2007 in London by two ambitous young men who wanted to provide high quality beauty products for all women at an affordable price. Today, the British brand has over 500 makeup products on the market. All W7 products have been tested comprehensively as the brand does not advocate for animal testing.

If you are looking to make savings on your makeup purchases whilst investing in quality products that will handle your skin well, the W7 brand is definitely worth trying out. Many W7 makeup products are inspired by other well-known, expensive ones, giving a product design that has been tried and tested by the market. For this reason, it may not be surprising that you recognise some of W7's products.

Amongst our large makeup sortiment you will find everything you need to put on breathtaking makeup, both for everyday use or for festive occasions. Choose from a selection of products such as eyeliner, face contour makeup, mascara, eye brow kit (eyebrow shadow to tone your brows with), concealer, bronzer, eyeshadow in many different colours, artificial lashes and lipgloss. For darker skin tones, W7's ebony collection contains a wide range of products manufactured specifically for darker skin tones.

Why not try the latest makeup trend with one of W7's leading products? Apply your foundation with a makeup sponge using W7's makeup foundation sponge to get your foundation and concealer to sit on your skin in a more uniform manner whilst covering your face in a comprehensive, natural manner. At you will find a wide range of top quality W7 products at unbelieavably cheap prices. All W7 products give you extensive returns for the price that you pay.

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