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Member Benefits:

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Easy access to newness

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Calm.down Balancing & Soothing Anti‑redness Serum

MIYA Cosmetics Calm.down Balancing & Soothing Anti‑redness Serum

Serum

30 ml

Save £500
Save 26% Save £500

calm.downBalancing & soothing anti‑redness serum, 30 ml For normal and dry skinReduces discomfort, strengthens the skin barrier, soothes, moisturizesWorks like a plaster for sensitive, dehydrated skinTikTok‑friendly formula – pink texture Y YOUThis is a message.

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calm.down
Balancing & soothing anti‑redness serum, 30 ml

For normal and dry skin
Reduces discomfort, strengthens the skin barrier, soothes, moisturizes
Works like a plaster for sensitive, dehydrated skin
TikTok‑friendly formula – pink texture


Y YOU
This is a message.
This is a question.
This is a hook.
This is a conversation we start with young skin – and its owner (20+)
The first “Y” – the MIYA symbol
The letter that’s always been part of our brand. Now it becomes a starting point for something new.
The second “Y” – our consumer
Her needs. Her emotions. Her identity.
A line that puts her in the center – understanding that every skin has its own story.

INDICATION:
It looks simple at first glance. But it has depth.
It asks a question that sparks reflection while inviting dialogue.
It’s a name that intrigues on the shelf and attracts on SoMe.
Because “You” – YOU – are the most important.
We only create products that understand that.

TRENDS
Product mission: instant effect & full transparency
Instant glow, instant YOU.
Design that stands out on the shelf and generates a want-to-share effect
Products as gadgets: must-haves on your shelf

KEY ACTIVE INGREDIENTS
Main ingredient: black rice – a trending ingredient in Asian skincare

CUSTOMER PROFILE
SEGMENT +20
A cosmetic must be both skincare, a gadget,
and a self‑presentation element (Instagram, TikTok, bathroom shelf).
This group wants lightweight, natural, “smart” products – instant visible results, but safe and conscious formulas.

Ingredients: black rice / cornflower extract / betaine / prebiotic / panthenol / calamine INCI: Aqua*, Glycerin*, Propanediol*, Betaine*, Panthenol, Oryza Sativa Extract*, Inulin*, Fructose*, Calamine*, Centaurea Cyanus Flower Extract*, Lactic Acid*, Hydroxypropyl Starch Phosphate*, Xanthan Gum*, Sodium Phytate*, Citric Acid*, Parfum, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Benzyl Salicylate, Linalool, Tetramethyl Acetyloctahydronaphthalenes, Geraniol, Vanillin, Limonene, Linalyl Acetate.

Please notice that the ingredients list may be subject to change.

4-6 days

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VAT is included in all prices. There are no Brexit-related costs when your parcel is delivered. Your savings are shown compared to the normal price. Luxplus member prices are available to members only — and you become a member with your first order. Membership costs GBP 8.99/30 days. The first 14 days are free - and you can cancel at anytime.

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