Colgate Max White Purple Reveal is a toothpaste specially designed to give you an instantly whiter smile. This purple toothpaste is not just your ordinary toothpaste, it also contains optical color-correcting technology that effectively corrects yellow tones on your teeth. With Colgate Max White Purple Reveal, you can easily achieve a beautiful and radiant smile. This toothpaste is enamel-safe, so you can use it with peace of mind. The effect of a whiter tooth color is temporary, but you can enjoy the instant result every time you brush your teeth. To use the product, simply apply an appropriate amount of toothpaste to your toothbrush and thoroughly brush your teeth for at least two minutes. After use, you will immediately notice a difference in your tooth color as the optical color-correcting technology works to give you a whiter smile. Colgate Max White Purple Reveal is the perfect toothpaste for those who want to achieve a radiant smile without compromising their enamel. With this toothpaste, you can feel confident and proud of your smile every day. *The effect is temporary.