Restore colour, chemical and/or heat damaged hair with this Dove Regenerate Nourishment Shampoo. The shampoo is part of Dove's Advanced Hair Series that has been specifically developed to restore extremely damaged hair and make it look and feel as though the damage never occurred. Dove Regenerate Nourishment Shampoo is enriched with resilient Red Algae Complex to replenish your hair's moisture and nutrients, as well as Keratin NutriComplex to strengthen your hair from the inside out. The result: stronger, healthier, smoother hair. If your hair needs an extra boost of repairing nourishment consider following up with the Dove Regenerate Nourishment Conditioner or the Dove Regnerate Nourishment Rescue Crème Mask.