Are you dreaming of an intense, long-lasting hair color with lots of shine and vibrancy? Then L'Oreal Preference's hair colors are just for you.

With L'Oreal Preference, achieving your dream hair color is easy. L'Oreal Preference is for those who desire an extremely durable and glossy hair color. L'Oreal Preference offers a multitude of lovely, modern colors that enrich your hair with a wonderful and irresistible shine. The hair color covers up to 80% of gray hair. L'Oreal Preference is enriched with a hi-shine elixir and a completely unique color-extending conditioner, which keeps your hair intense and glossy for up to 8 weeks.