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Member Benefits:

Everything at member prices

Growing benefits

Low-cost delivery

Easy access to newness

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Soft.clay Facial Cleansing Mousse

MIYA Cosmetics Soft.clay Facial Cleansing Mousse

Cleanser

100 ml

Save £250
Save 27% Save £250

soft.clayCleansing mousse, 100 ml Deep cleansing and sensory pleasureGently removes excess sebum and makeup, cleans pores, leaves skin soft, balanced, soothedPerfect for the morning start and as step two of your evening routine – wraps the skin in lightness and freshnessPink, clay‑like color – cute & fun Instagram effectEffect: fresh, smooth, balanced, comfortably soothed skin Y YOUThis is a message.

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soft.clay
Cleansing mousse, 100 ml

Deep cleansing and sensory pleasure
Gently removes excess sebum and makeup, cleans pores, leaves skin soft, balanced, soothed
Perfect for the morning start and as step two of your evening routine – wraps the skin in lightness and freshness
Pink, clay‑like color – cute & fun Instagram effect
Effect: fresh, smooth, balanced, comfortably soothed skin

Y YOU
This is a message.
This is a question.
This is a hook.
This is a conversation we start with young skin – and its owner (20+)
The first “Y” – the MIYA symbol
The letter that’s always been part of our brand. Now it becomes a starting point for something new.
The second “Y” – our consumer
Her needs. Her emotions. Her identity.
A line that puts her in the center – understanding that every skin has its own story.

INDICATION:
It looks simple at first glance. But it has depth.
It asks a question that sparks reflection while inviting dialogue.
It’s a name that intrigues on the shelf and attracts on SoMe.
Because “You” – YOU – are the most important.
We only create products that understand that.

TRENDS
Product mission: instant effect & full transparency
Instant glow, instant YOU.
Design that stands out on the shelf and generates a want-to-share effect
Products as gadgets: must-haves on your shelf

KEY ACTIVE INGREDIENTS
Main ingredient: black rice – a trending ingredient in Asian skincare

CUSTOMER PROFILE
SEGMENT +20
A cosmetic must be both skincare, a gadget,
and a self‑presentation element (Instagram, TikTok, bathroom shelf).
This group wants lightweight, natural, “smart” products – instant visible results, but safe and conscious formulas.

Ingredients: black rice / pink clay / CICA / trehalose / tsubaki oil / hyaluronic acid INCI: Aqua*, Glycerin*, Magnesium Aluminum Silicate*, Kaolin*, Lauryl Glucoside*, Xanthan Gum*, Trehalose*, Montmorillonite*, Camellia Japonica Seed Oil*, Oryza Sativa Extract*, Centella Asiatica Extract*, Hyaluronic Acid*, Illite*, Parfum, Sodium Phytate*, Citric Acid*, Methylpropanediol, Caprylyl Glycol, Benzoic Acid, Potassium Sorbate, Sodium Benzoate, Benzyl Salicylate, Linalool, Tetramethyl Acetyloctahydronaphthalenes, Geraniol, Vanillin, CI 17200.

Please notice that the ingredients list may be subject to change.

4-6 days

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VAT is included in all prices. There are no Brexit-related costs when your parcel is delivered. Your savings are shown compared to the normal price. Luxplus member prices are available to members only — and you become a member with your first order. Membership costs GBP 8.99/30 days. The first 14 days are free - and you can cancel at anytime.

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