Experience a swift and effortless hair color transformation with Wella Professionals Color Touch Rich Naturals. This semi-permanent hair dye is perfect for those eager to experiment with a new shade without the long-term commitment. Its low-maintenance formula allows you to achieve a fresh, new hair color in less than 20 minutes. Thanks to its ammonia-free composition, enriched with keratin, Color Touch Rich Naturals delivers abundant shine and a true, natural-looking color with subtle, nuanced tones.