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Anastasia Beverly Hills
Anastasia Beverly Hills is known for turning brow grooming into an easy, at‑home ritual. Founded by Anastasia Soare, the brand popularised techniques and tools that help you map, shape and set brows with precision. Today the range goes beyond brow staples into complexion, eyes and lips, but the same idea remains: intuitive textures, clear tools and shades that make definition straightforward in a busy routine. Packaging and naming make it simple to find your favourites again—whether that’s a clear setting gel, a pomade for structure or an everyday palette that ties a look together.
The aesthetic is polished yet flexible: you can keep it minimal for daytime or build intensity when you want a sharper finish. Formulas are designed to blend evenly and sit comfortably, so results look considered rather than overworked. If brows are the starting point of your make‑up, ABH gives you a dependable system to create balance across the face and finish with confidence.
At Luxplus you’ll find selected favourites from Anastasia Beverly Hills — and you can quickly add popular picks like bestsellers to your basket at member‑only prices.
