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Redken
Redken is one of the market's leading brands in hair care and styling. Moreover, Redken is a true hair care hero when it comes to dry and damaged hair, and most people have had a visit from a Redken shampoo, hair mask, or conditioner in their shower.
Redken is a US haircare brand (founded 1960 by Paula Kent & Jheri Redding). It focuses on protein care, moisture and acidic pH – with lines like Acidic Bonding Concentrate and All Soft.
Salon logic: cleanse, care and protect.
Choose All Soft for dry hair, Extreme for strength, and Acidic Bonding for damaged or coloured hair.
Popular lines also include Extreme and Color Extend Magnetics.
Explore popular categories like shampoo, hair color and conditioner from Redken, and add bestsellers such as ColorFusion Extra Lift Light Neutral, Frizz Dismiss Shampoo and Beach Envy Volume Texturizing Conditioner to your basket at member‑only prices.
